We need to talk about Apple’s bullying behaviour with its app store

Epic’s conflict with Apple is emblematic of the monopoly problem in digital markets. Epic has effectively been at war with Apple since 2020, protesting the 30 per cent cut of revenue that Apple demands for all in-app transactions on the iOS platform. Epic argues that because it has its own app store, users should have the freedom to choose where they buy Epic’s products no matter what platform they decide to game on. 

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