Canada’s competition watchdog publishes final greenwashing guidelines
Businesses can make environmental claims — only if they aren’t false or misleading and have been properly substantiated, according to new Canadian anti-greenwashing guidelines.
Competition bureau commissioner seeks more power to take on greenwashing
Bester said it’s notable for two reasons. Firstly, it implies the bureau believes there’s merit to the complaints against RBC and Pathways Alliance. The second is that by getting the feds to amend the act to apply deceptive marketing provisions to more general statements rather than just products or services, the bureau is likely attempting to pre-empt the tribunal narrowly interpreting the rules.
Lululemon marketing complaint could be a test of Canada’s greenwashing laws, expert says
While complaints about deceptive marketing are generally quicker to resolve, these cases can sometimes take years to move through the system, said Keldon Bester, executive director of the Canadian Anti-Monopoly Project and a former special advisor at the Competition Bureau from 2019-2021.